Pemasaran Manajemen Di Era Digital

Abstract

In today's digital age, effective marketing amidst global competition necessitates an integrated, adaptive, and sustainable strategy. The advent of internet technology, coupled with the swift growth of social media platforms, has profoundly transformed how consumers seek information, engage in social interactions, and conduct retail transactions. Consequently, the role of marketing has become essential for achieving business success. In the current business landscape, embracing a modern marketing concept is vital for companies striving to reach their objectives. This focus on innovation and adaptation is increasingly viewed as a key factor in enhancing marketing management and supporting organizations in fulfilling their goals.