An Analysis Of Attitude On The Dubai’s Vlog In TITAN TYRA Youtube Channel

Abstract

In general, culture is the identity of a nation and besides that culture influence the mindset and speech of humans. This study aims to explain and find out the evaluative language produced by a Vlogger or YouTube user with content about Vlogs in Dubai, besides that this study aims to analyze the attitudes presented based on the choice of words in the editorial that we can see from the Titan Tyra Vlog entitled “Liburan Ala Sultan Dubai! Burj Khalifa, Ritz Carlton Hotel, Dubai Mall Vlogâ€. The object of this research is Titan Tyra, a Chinese-Indonesian Vlogger from Jakarta who lives in Indonesia and Singapore. The method used in this research is descriptive research. In this study, the evaluative language produced by Titan Tyra is presented using research theory. The data source for this research is obtained from the YouTube account video Titan Tyra. All utterances generated by Titan Tyra are transcribed into text for data analysis. The finding of this study revealed that the most prominent aspect in the attitude element is the affect, appreciation, and judgment. It means all the attitudes were found in this research.