Kepuasan Konsumen Pada SPBU 4457517 Sukoharjo

Retno Indah Sulistyorini

doi:10.47701/bismak.v5i01.3096

Authors

Retno Indah Sulistyorini Universitas Duta Bangsa Surakarta

DOI:

https://doi.org/10.47701/bismak.v5i01.3096

Keywords:

Kepuasan pelanggan, kualitas bahan bakar minyak, kualitas aplikasi My Pertamina, kualitas layanan.

Abstract

The aim of the study was to analyze whether the variables of fuel oil quality, My Pertamina application quality and service quality have an influence on consumer satisfaction which was carried out at gas station 4457517 in Sukoharjo Regency. The method used in this research is a quantitative analysis assisted by the SPSS application. In this study, the collection was carried out by distributing questionnaires using a sample of 50 customers at the gas station 44.575.17 Sukoharjo. The results of the research obtained show that all independent variables, namely the quality of fuel oil, the quality of my pertamina application and the quality of service have an effect on customer satisfaction. Based on the results obtained from the research that has been carried out, the results show that the quality of fuel oil, the quality of my pertamina applications and the quality of service simultaneously have an influence on customer satisfaction.

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http://id.wikipedia.org/wiki/Bahan_bakar Diakses Pada Tanggal 14 Maret 2023 Pukul 10:23 (referensi non buku)

CNBC Indonesia.com (2022) https://www.cnbcindonesia.com/news/20220928093657-4-375523/gak-sembarangan-ini-bukti-nyata-pertamina-jaga-kualitas-bbm Diakses Pada Tanggal 08 Maret 2023 Pukul 09:46 (referensi non buku)