THE INFLUENCE OF AGRIBUSINESS PARTNERSHIPS AND ENTREPRENEURIAL STRATEGIES ON ORGANIC FERTILIZER ADOPTION AT PT NATURAL NUSANTARA
DOI:
https://doi.org/10.47701/xrq2ch40Keywords:
Agribusiness Partnership, Entrepreneurial Strategy, Organic Fertilizer Adoption, Partner Farmers, PT Natural Nusantara.Abstract
The use of organic fertilizers is one of the efforts to achieve
a sustainable agricultural system. However, the level of
organic fertilizer utilization among farmers remains
relatively low compared to inorganic fertilizers.
Agribusiness partnerships and entrepreneurial strategies
are factors that can encourage the adoption of organic
fertilizers through mentoring, information provision,
training, and business network development. PT Natural
Nusantara is a company that implements an agribusiness
partnership system in marketing organic fertilizer
products to farmers. This study aimed to: (1) analyze the
level of organic fertilizer adoption among partner farmers
of PT Natural Nusantara, (2) examine the relationship
between agribusiness partnerships and organic fertilizer
adoption, and (3) analyze the influence of agribusiness
partnerships and entrepreneurial strategies on organic
fertilizer adoption. The study employed a quantitative
research approach with purposive sampling involving 68
partner farmers of PT Natural Nusantara. Data were
collected through observation, interviews, and
questionnaires. The data were analyzed using descriptive
analysis, Spearman Rank correlation, and multiple linear
regression with the assistance of SPSS software. The
results showed that the level of organic fertilizer adoption
among partner farmers of PT Natural Nusantara was
classified as very high, with a percentage of 85.93%. The
Spearman Rank correlation analysis indicated that
agribusiness partnerships had a positive and significant
relationship with organic fertilizer adoption.
Furthermore, the results of the multiple linear regression
analysis revealed that agribusiness partnerships and
entrepreneurial strategies simultaneously had a
significant effect on organic fertilizer adoption. These findings indicate that the better the implementation of
agribusiness partnerships and entrepreneurial strategies
by the company, the higher the level of organic fertilizer
adoption among partner farmers.
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