PARTNERSHIP STRATEGY AT SAMESTA COOPERATIVE IN ACHIEVING MILK SALES DISTRIBUTION TARGETS
DOI:
https://doi.org/10.47701/btyv5148Keywords:
Cooperative Partnership, Sales Distribution Strategy, SWOT Analysis, Dairy Farming, IFAS-EFASAbstract
The increasing national milk demand has not been offset by
domestic milk production capacity, so the role of
cooperative institutions is crucial in connecting farmers
with the market. The Merapi Sejahtera Cow Cooperative
faces challenges in the form of production fluctuations and
changes in sales composition between the retail channel
and the Dairy Processing Industry, so that the achievement
of sales distribution targets has not been consistent. This
study aims to analyze the conditions of partnership
implementation, identify internal and external factors, and
formulate cooperative partnership strategies in meeting
the distribution target of milk sales. The study uses a
qualitative descriptive approach supported by SWOT
analysis as well as IFAS and EFAS analysis, with primary
data frominterviews with cooperativememberfarmers and
administrators as well as secondary data from cooperative
and related agency documents. The results of the study
show that the implementation of the partnership has been
carried out through technical coaching, capital facilities,
quality control, and milk distribution to two marketing
channels. The strategic position of the cooperative is in a
quadrant that reflects internal strengths greater than
weaknesses, but external threats are more dominant than
opportunities, so the prioritized strategy is the use of
internal strengths to overcome external threats to support
the achievement of sustainable milk sales distribution
targets
References
Arianty, N. (2024). Implications of Marketing in Business Performance. UMSU Press.
Budiarso, A. T., Lie, M. E., Grasielda, I., & Leoparjo, F. (2025). Analysis of IFAS
and
EFAS in Planning Competitive Business Strategy (Case Study on Korean X Restaurant in
Bali). Journal of Management, 11(2), 200–216.
Febrianti, T., Yanti, S. I., Awaliyah, F., & Nu'man Adinasa, M. (2025). The Role Of
Cooperatives In The Development Of Dairy Cattle Agribusiness In Garut District.
Jurnal Agribisnis Indonesia, 8(1), 67–78.
Ginting, D., Salsabila, F., & Maharani, I. (2023). Analysis of the Influence of Production
and Consumption on Cow's Milk Imports in Indonesia. Investama: Journal of Economics and Business.
https://doi.org/10.56997/investamajurnalekonomidanbisnis.v9i01.811
Hendrarini, H. H., Desi, R., & Indah, A. S. (2024). Integrated Agriculture-Based
Agribusiness Management. Azzia Karya Bersama.
Khoiroh, U., Nasrullah, & Anam, S. (2026). Analysis of Sampling Techniques in
Quantitative Research and Its Effect on Data Quality. Journal of Social Education
and Humanities, 5(1).
Lestari, C., Oktania, A., & Pitriana. (2024). Demand and Supply Theory. Fahmi Karya.
Malau, L. R. E., Asmarantaka, R. W., & Suharno. (2021). Dairy Cooperative Behavior and
Dairy Cattle Business Income: A Study at KPSBU Lembang. Jambura Agribusiness
Journal, 3(1), 15–27.
Mandharenie, L. P. (2022). The Relationship between BCS and the Production and Total
Solid (TS) of PFH Cattle Colostrum at KPSP Setia Kawan Pasuruan. Journal of
Animal Science, 10(1), 31–36. https://doi.org/10.21067/jsp.v10i1.6743
Manurung, C. Y. F., Nurlina, L., & Sulaeman, M. M. (2021). The Role of Cooperative
Credit Assistance in Empowering Dairy Farmers. Journal of Social Animal
Husbandry Business, 3(2), 48–54. https://doi.org/10.24198/jsbp.v3i2.50241
Mardatillah, N. A., & Murhayati, S. (2025). Qualitative Research Data and Facts. Tambusai
Education Journal, 9(2). https://doi.org/10.31004/jptam.v9i2.26900
Noor, S., Tajik, O., & Golzar, J. (2022). Simple Random Sampling. International Journal
of Education and Language Studies (IJELS), 1(2), 1–3.
Nurachman, I., Mulyana Sapdi, R., & Kusnadi, E. (2026). Philosophical Analysis of
Qualitative, Quantitative, and Mixed Methods in Islamic Education Management
Research. Scientific Journal of Education, 9(1).
Rahma, A. Y. (2024). Development Strategy at Bintang Bakery. Agri Wiralodra, 16(2),
58–66. https://doi.org/10.31943/agriwiralodra.v16i2.66
Sari, A. A., Gayatri, S., & Prayoga, K. (2025). Effectiveness of The Dairy Farmers'
Partnership Program in Sapi Merapi Sejahtera Cooperative (SAMESTA)
Yogyakarta. Agrisocionomics: Journal of Agricultural Socio Economic and Policy,
9(1), 223–240.
Sari, M., Rachman, H., Juli Astuti, N., Win Afgani, M., & Abdullah Siroj, R. (2022).
Explanatory Survey in Quantitative Descriptive Research Methods. Journal of
Science and Computer Education, 3(1), 10–16.
https://doi.org/10.47709/jpsk.v3i01.1953
Sari Nastiti, A., Syafriana Putri, D., Triani, E., Hotman Nasution, M., & Arif, M. (2023).
SWOT Analysis in the Darussalam Sharia Cooperative Development Strategy.
Journal of Sharia Economics, 6(2), 1–12.
Tanjung, D., Asmara, A., Purnamadewi, Y. L., Ristianingrum, A., Dewi, I., & Rahmasari,
F. L. (2025). Evaluating The Impact of Cooperative Services on Dairy Farm Performance
in North Cianjur: An Importance-Performance Analysis Approach. Journal of
Science Education Research, 11(3), 639–649.
https://doi.org/10.29303/jppipa.v11i3.10595
Thalib, R. A. W. (2024). Supply Chain Readiness in Reducing the Import Ratio of Raw
Materials as a Reference for Data and Information on the Development of the
National Dairy Industry. Pearl: Multidisciplinary Scientific Journal, 1(9), 792–811.
https://doi.org/10.57185/mutiara.v2i9.255
Widiarta, I. P. G. D., Qamara, C., & Yulianti, K. D. (2026). Introduction to Animal
Husbandry. Star Digital Publishing.
Widyasana, M. P., & Telagawathi, N. L. W. S. (2026). IFAS, EFAS, And SWOT MATRIX
Analysis In Formulation Of Rama Fresh Business Development Strategy.
Management Studies and Entrepreneurship Journal, 7(3), 1–15.
