AI-STYLIZED CHIBI AS A VISUAL AESTHETIC FOR INSTAGRAM INFLUENCERS: A CASE STUDY OF @NOVIFTRNI._
DOI:
https://doi.org/10.47701/zrtpyz54Keywords:
AI-Stylized Chibi, visual appeal, influencer, digital aesthetics, InstagramAbstract
The rapid development of Artificial Intelligence (AI) has significantly transformed how digital creators produce and present visual content on social media. One emerging trend is AI-Stylized Chibi, a digital illustration style featuring small, cute, and expressive characters generated entirely through AI-based image processing. This visual trend has increasingly been adopted by influencers as a new aesthetic strategy to enhance visual appeal and strengthen content identity on Instagram. This study aims to examine audience perceptions of AI-Stylized Chibi content and analyze its influence on the visual appeal of influencer posts. A case study was conducted on the Instagram account @noviftrni._ involving 96 active respondents who completed an online Likert-scale questionnaire. Data were analyzed using descriptive statistics and ordinal regression. The results indicate that the use of AI-Stylized Chibi enhances visual aesthetics, draws stronger audience attention, and improves message clarity. The ordinal regression analysis confirms a positive and significant influence of AI-Stylized Chibi on visual appeal. These findings demonstrate that AI-based visuals can serve as an effective aesthetic strategy for influencers to build visual identity and increase audience engagement on social media.
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