Penilaian Keberlanjutan Umkm Dengan Metode AHP (Analythic Hierarchy Process)

Abstract

Micro, Small and Medium Enterprises (MSMEs) are an essential pillar in the growth of the Indonesian economy, because they are part of the business units that can develop and be stable in the national economy. Sustainability is a concept applied in companies so that a company can achieve sustainability in its business for the long term. There are three aspects of sustainability, namely economic, environmental and social. These three aspects are fundamental things that must be achieved by companies, including SMEs, in order to achieve sustainability targets. As is the case with Pak Didik's tofu-making UMKM in Cerbonan, Karanganyar. The obstacle faced by MSMEs is experiencing a decrease in buyers or a lack of buyers. The Analytic Hierarchy Process (AHP) method is a decision support method by breaking down complex problems into a hierarchy. With hierarchy, complex problems can be broken down into several groups to make them more structured and systematic. Based on the results of the discussion, the conclusion in this research is that the priority order for market position and competitiveness criteria is the 1st priority with a weight value of 0.90 or 90%, next system optimization is the 2nd priority with a weight value of 0.57 or 57%. , then social responsibility becomes the 3rd priority with a weight value of 0.50 or 50%.