UI/UX-ORIENTED DESIGN OF ONLINE MALL APPLICATION INTERFACES
DOI:
https://doi.org/10.47701/kdey5w63Keywords:
UI/UX Design, Online Mall, Batik Solo, User-Centered Design, Design ThinkingAbstract
The rapid growth of online shopping, particularly in the fashion industry, has highlighted the need for intuitive and
user-friendly application interfaces. This study focuses on designing a UI/UX-oriented online mall application for Batik
Solo Laweyan, an Indonesian batik product renowned for its unique quality and motifs. Despite the increasing demand
for such products, many online shopping applications still struggle to provide an optimal user experience, with issues
such as difficult navigation, insufficient product information, and complex payment processes. The research
utilizes the Design Thinking approach, which includes the stages of Empathize, Define, Ideate, Prototype, and Test.
This method ensures that the design process remains user-centered, with a clear focus on understanding user needs
and addressing the challenges they face. Through interviews, surveys, and direct observation, the study
identifies key issues such as poor navigation and lack of detailed product information. The design solutions
developed focus on creating an intuitive interface, improving product visualization, enhancing the search
functionality, and streamlining the payment process. The final prototype is tested for user feedback, allowing for
continuous improvement to achieve a seamless and enjoyable online shopping experience for Batik Solo
Laweyan products.
References
Asfuri, N. B., Suci Prasasti, Chrisnaza Lutvi Windasari, & Adam Susilo Nugroho. (2025). Pelatihan Batik Ikat Celup Teknik Shibori Di Mim Digdaya Bolon Sebagai Wujud Pelestarian Budaya Indonesia. Proficio, 6(2), 437–443. https://doi.org/10.36728/jpf.v6i2.4882
Ergin, A., & Diker Coskun, Y. (2024). Design Thinking Scale Development: Assessing Reliability and Validity. International Journal on Social and Education Sciences, 6(3), 319–333. https://doi.org/10.46328/ijonses.670
Hanafi, D., Anung Prabadhi, I., & Boy Hertantyo, G. (2025). Perancangan Desain User Interface/User Experience : Systematic Literature Review. JATI (Jurnal Mahasiswa Teknik Informatika), 9(3), 4665–4671. https://doi.org/10.36040/jati.v9i3.13782
Mayer, S., & Schwemmle, M. (2025). The impact of design thinking and its underlying theoretical mechanisms: A review of the literature. Creativity and Innovation Management, 34(1), 78–110. https://doi.org/10.1111/caim.12626
Mitomi, K., Mitsuhashi, T., Honmmi, M., Kusano, K., & Shirasaka, S. (2024). Analysis of Prototype Fidelity and Items Related to Customer Willingness to Engage in Co-Design in New Product Development. Journal of the Science of Design, 8(2), 247–256.
Puspita, H. J., & Malik, A. (2025). Pengaruh Kualitas Produk, Harga, dan Citra Merek terhadap Keputusan Pembelian: Systematic Review. Jurnal Bisnis Mahasiswa, 5(1), 408–416. https://doi.org/10.60036/jbm.v5i1.371
Raju, S. H., Burra, L. R., Koujalagi, A., & Waris, S. F. (2020). Tourism Enhancer App: User-Friendliness of a Map with Relevant Features. IOP Conference Series: Materials Science and Engineering, 981(2). https://doi.org/10.1088/1757-899X/981/2/022067
Sanbella, L., Versie, I. Van, & Audiah, S. (2024). Online Marketing Strategy Optimization to Increase Sales and E-Commerce Development: An Integrated Approach in the Digital Age. Startupreneur Business Digital (SABDA Journal), 3(1), 54–66. https://doi.org/10.33050/sabda.v3i1.492
Sazali, H., & Rozi, F. (2020). Belanja Online dan Jebakan Budaya Hidup Digital pada Masyarakat Milenial. JURNAL SIMBOLIKA: Research and Learning in Communication Study, 6(2), 85–95. https://doi.org/10.31289/simbollika.v6i2.3556
Srirahayu, A., & Dwi Radita, K. (2024). Usability Evaluation For Child Development Website Interface. Proceeding of International Conference on Science, Health, And Technology, 625–631. https://doi.org/10.47701/icohetech.v5i1.4254
Suyanto, B., Egalita, N., Sugihartati, R., Mas’udah, S., Savira, P. S., Anridho, C., & Syamsiyah, N. (2025). Young urban people’s impulsive online shopping behavior and its financial literacy. Cogent Social Sciences, 11(1). https://doi.org/10.1080/23311886.2024.2443553
