Feasibility of Catfish Chips Business in Kampung Lele Boyolali
DOI:
https://doi.org/10.47701/c385b234Keywords:
Farm, Market development strategy, Market potential and Markert strengthAbstract
The diversification of the Kampung Lele business through catfish chips products aims to increase the income of farmers and absorb the relatively large fresh catfish sizes, namely 1 kg containing 3, 4, 5 that are not sold. In reality, catfish chips products face obstacles in marketing because there is no team that connects the sale of catfish chips products outside Java and people do not buy catfish chips every day, so it has not been able to increase the income of catfish farmers in Kampung Lele Boyolali. The purpose of this study is to determine the market potential of catfish chips in Kampung Lele Boyolali. The analytical methods used were Return on Investment (ROI) and marketing margin analysis. The ROI analysis showed an efficiency of 79%, and a marketing margin of Rp 12,000 per three catfish chip variants. Therefore, catfish chip production in Kampung Lele Boyolali has the potential to be further developed with a market development strategy that accommodates and is appropriate for the future.
References
BPS Indonesia, Statistics Indonesia. “Catalog: 1101001.” Statistics Indonesia 2023, vol. 1101001, 2025, p. 790, https://www.bps.go.id/publication/2020/04/29/e9011b3155d45d70823c141f/statistik-indonesia-2020.html.
Mandalika, Eka Nurminda Dewi, and Ni Luh Sri Supartiningsih. “Analysis of Break Even Point and Return on Investment of Soybean Farming in Dryland Areas of Central Lombok Regency.” Agrimansion Journal, vol. 25, no. 1, 2024, pp. 217–26, https://doi.org/10.29303/agrimansion.v25i1.1636.
Prayoto, Prayoto, et al. “Analysis of Milkfish Marketing Channels and Margins in Sedati District, Sidoarjo Regency, East Java.” Chanos Chanos, vol. 20, no. 1, 2022, p. 227, https://doi.org/10.15578/chanos.v20i1.10662.
Arida, Ririn Wahyu, et al. “Evaluation of Ornamental Fish Marketing Margins Through Marketing Channels and Social Media.” SEIKO: Journal of Management & Business, vol. 8, no. 1, 2025, p. 21, https://doi.org/10.37531/sejaman.v8i1.8122.
Arma, S. A. M., Ridho, N. A. R., Safitri, D. T., & Raihan, M. F. (2021). Comparative Analysis of Return on Investment (ROI) in Assessing the Financial Performance of the Customer Cyclicals Sector Listed on the Indonesia Stock Exchange in 2016-2020 (Study on PT Surya Citra Media Tbk (SCMA)). Journal of March Management Research, 4(1), 90–99. https://www.scm.co.id/
Bayu Setiawan, Supardi, H. R. (2024). Analysis of ROA, ROI, and Profit Margin in Measuring Financial Performance at Nurussyifa Hospital, Kudus. Journal of Islamic Economics and Accounting Volume, 5(1), 23–28.
Case, S., Sawa, B., & Negeri, D. I. (2021). Marketing Margin Analysis of Sago Products. Agrilan, 9 NO 1, 32–44.
Najah, S., Ivan’s, E., & Sari, N. A. (2024). Analysis of Margins and Marketing Channels for Corn Agribusiness in Purbolinggo District, East Lampung Regency. Agribios, 22(2), 318. https://doi.org/10.36841/agribios.v22i2.5503
Soi, Y., Christine, A., Sheyoputri, A., & Azuz, F. (2025). Distribution Channels and Marketing Margins of Moke Maumere in Makassar City. 3, 196–201. https://doi.org/10.56326/pallangga.v3i2.5704
Village, W., District, N. T., Lamindo, R., Tarigan, W., Pakasi, C. B. D., Porajouw, O., Program, M., Agribusiness, S., Agriculture, F., Ratulangi, U. S., Program, D., Agriculture, F., & Ratulangi, U. S. (2024). AT+3+DRAFT+ARTICLES+20_2+S1+AN+Ridho+Tarigan. 20, 423–430.
Yulianti, D., Ulfah, L., Lubis, lega reskita, & Haki, H. (2025). Civil Talent Journal. Civil Talent Journal, 8(1), 430–439. https://doi.org/10.33087/talentasipil.v8i2.945
Yunita, S., Suyatno, A., & Suharyani, A. (2024). Pineapple Marketing Efficiency in Padu Banjar Village, Simpang Hilir District, Kayong Utara Regency. Journal of Agricultural Economics and Agribusiness, 8(3), 1134–1145. https://doi.org/10.21776/ub.jepa.2024.008.03.26
