EFFECT ICT ON E-LEARNING AND SCHOOL BRAND IMAGE
DOI:
https://doi.org/10.47701/icohetech.v4i1.3422Keywords:
ICT, e-service, e-information, e-learning, e-WOM, school brand imageAbstract
This study aims to analyze the effect of information and communication technology on e-learning and school brand image. The research method uses a quantitative approach, the sample in this study is vocational school students, the data collection method uses a questionnaire, and the data analysis method uses Structural Equotion Modeling. The results of data analysis show that e-learning is influenced by ICT and e-service quality. E-WOM and student satisfaction are influenced by e-learning, while school brand image is influenced by e-WOM and student satisfaction. This study contributes to the literature by developing a framework for responding to COVID-19.
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