VIOLATIONS OF BUSINESS ETHICS DOMAIN NAME CORRUPTION AS A FORM OF TRADEMARK INFRINGEMENT

Abstract

With the rapid development of communication technology, the phenomenon of unfair competition on the Internet is endless. The development of the internet is not only a communication tool, but also a very effective marketing tool for e-commerce activities to capture opportunities in the global market. In the e-commerce business model allows many actions that violate business ethics through fraudulent marketing activities on the Internet. Especially regarding the use of domain names on the Internet, which often uses company names, trademarks and services, as well as the names of public figures without the permission of the rights holder. With the development of companies using domain names on the Internet, it also causes trade violations in e-commerce.The perpetrators have a clever way of attracting the attention of shoppers so that they can buy their products that are indicated by trademark counterfeiting. Mostly, trademark infringement occurs when another party uses a trademark which causes "likelihood of confusion" or "confusing similarity" between items or between parties to create goods. It uses a "likelihood of confusion" violation strategy of name-like domains, as most people will assume that a trademark is the same as a domain name. It can be said that the use of domain names on the internet is considered the most important issue in trademark law.