CONSUMER BEHAVIOR AND DEMAND FOR HYDROPONIC VEGETABLES AT VALE FARM HYDROPONIC
DOI:
https://doi.org/10.47701/icohetech.v4i1.3415Keywords:
Hydroponics, Valefarm Hydroponics, consumers, demandAbstract
A healthy vegetable cultivation system using hydroponic techniques is a solution to the challenges of urban farmers, as an innovation and increase in the efficiency of the agricultural industry to meet global challenges. Vale Farm Hydroponics is an agricultural business on urban land or urban farming through a hydroponic farming system that carries the farm to table business concept, where it is possible for consumers to get a variety of good quality hydroponic vegetables directly from farmers and producers. This study uses a qualitative analysis method. Research data was obtained through interviews with 30 ValeFarm Hydroponic consumers. The survey was conducted using a questionnaire containing questions about consumer behavior and demand for hydroponic vegetables. The results of the research show that consumer behavior is divided into four stages, namely the introduction stage, the evaluation stage is influenced by various factors, such as emotional factors, rational factors, and environmental factors and the post-purchase stage. The factors that affect demand are prices of other goods, consumer income and consumer predictions about the future. The research results showed that the demand for hydroponic vegetables at Vale Farm Hydroponics was 381 kg/month.
References
Arisani. (2022). Rancangan Usaha Agribisnis Hidroponik. Pekalongan: Penerbit NEM.
BPS. (2022). Statistik Pertanian Holtikultura Kabupaten Karanganyar 2019- 2021.
Desrian, Aulia, Budiraharjo, Kustopo, & Nurfadilah, Suryani. (2022). Analisis Keputusan Pembelian Konsumen Terhadap Produk Selada pada Supermarket Gelael di Semarang. Agroland: Jurnal Ilmu-Ilmu Pertanian, 29(1), 74–84. https://doi.org/10.22487/agrolandnasional.v29i1.1019
Gharini, Putu Priyanti, & Sukadana, I. Wayan. (2022). Pemanfaatan Teknologi Hidroponik untuk Meningkatkan Ketahanan Pangan Masyarakat Dharma Santi di Masa Pandemi. Jurnal Kreativitas Pengabdian Kepada Masyarakat (Pkm), 5(4), 1050–1056. https://doi.org/10.33024/jkpm.v5i4.4813
Hartono, Budi. (2016). Prinsip Analisis Ekonomi. Malang: Universitas Brawijaya Pers.
Mustakim, Mustakim, Efendi, Rusman, & Sofiany, Intan Rosenanda. (2021). Pola Konsumsi Pangan Penduduk Usia Produktif Pada Masa Pandemi Covid-19. Ikesma, 17(November), 1. https://doi.org/10.19184/ikesma.v0i0.27203
Nina Nursetia Ningrum, Angelia Lionardi, Irfan Dwi Rahadianto, Mario, Mohamad Tohir, Riksa Belasunda, Rd. Rohmat Saedudin, Ahmad Almaarif, dan Adityas. (2022). Pelatihan Dan Pendampingan Pembuatan Konten Dan Foto Produk Untuk Meningkatkan Penjualan Hasil Hidroponik. (December).
Putri Ananda, Yosafat Winarto, Bambang Triratma. (2023). Penerapan Konsep Eduwisata Pada Agro Techno Park. 6(2), 346–357.
Saputri, Elisa Medi, Wibowo, Agung, & Rusdiyana, Eksa. (2021). Dampak Implementasi Program Pekarangan Pangan Lestari (P2L) Di Kecamatan Gondangrejo Kabupaten Karanganyar. Agrica Ekstensia, 15(2). https://doi.org/10.55127/ae.v15i2.99
Waluyo, Mohammad Rachman, Nurfajriah, Mariati, Fajar Rahayu I., & Rohman, Qisthi Al Hazmi Hidayatur. (2021). Pemanfaatan Hidroponik Sebagai Sarana Pemanfaatan Lahan Terbatas Bagi Karang Taruna Desa Limo. Ikraith-Abdimas, 4(1), 61–64.
