THE ROLE OF SOCIAL MEDIA INSTAGRAM AND IDENTIFICATION OF FACTORS IN THE REVISIT INTENTION TO GUNUNG API PURBA NGLANGGERAN

Authors

  • Kumaratih Kumaratungga Dewi Universitas Duta Bangsa Surakarta
  • Aditya Solichin Universitas Duta Bangsa Surakarta
  • Dhea Ayu Resky Amalia Universitas Duta Bangsa Surakarta
  • Tri Wisudawati Universitas Duta Bangsa Surakarta
  • Wahyu Adhi Saputro Universitas Duta Bangsa Surakarta

DOI:

https://doi.org/10.47701/icohetech.v1i1.1152

Keywords:

Tourism, Revisit Intentions, Gunung Api Purba, Nglanggeran

Abstract

Tourism is a sector that is currently a priority for the current government. This is not something that is surprising, because Indonesia has thousands of tourist destinations. The types are also very diverse according to the natural, cultural and historical riches in Indonesia which are unique to each. The government is targeting tourism as the largest contributor to foreign exchange. D.I Yogyakarta itself has a tourist attraction that will not disappoint visitors. The designation of Yogyakarta as a tourism area illustrates the potential of this province in a tourism perspective. Various types of tourism objects have been developed in this area, such as nature tourism, historical tourism, cultural tourism, educational tourism, and shopping tourism. One of the tourist sites in D.I Yogyakarta that must be visited is the Nglanggeran Ancient Volcano. This tourist location has received many awards so it is indeed worth a visit. This study aims to determine what factors influence the revisit intentions of tourists to the Gunung Api Purba Nglanggeran. This study uses primary data and secondary data. Primary data is obtained by using direct interviews with tourists who have come to Gunung Api Purba Nglanggeran at least twice. Secondary data is used to strengthen primary data. Secondary data were obtained from relevant sources such as books and journals. This study used a sample of 60 people. The data analysis method used in this study is multiple linear regression analysis. There are three independent variables used in this study, namely attractiveness, service quality and facility, while the dependent variable used in this study is revisit intentions. Based on the results of research using the F-test, it can be concluded that the independent variables of attractiveness, service quality and facility together have an effect on the dependent variable revisit intentions. Based on the results of the research that has been done, it can be seen that there are two variables that affect revisit intentions in Gunug Api Purba Nglanggeran, namely the attractiveness and service quality variables, while there is one variable that has no effect, namely facilities. The attractiveness variable has a t test significance value of 0.0178 while the service quality variable has a t test significance value of 0.0001. The meaning of these two values ​​means that both of them are less than the alpha value of 5% so that both variables are significant. If you look at the value of the regression coefficient on the attractiveness and service quality variables, it is positive so that the increase in the value of both will increase the interest in returning to Gunung Api Purba Nglanggeran

References

Sulistyan, RB. Ariyono, KY. Taufiq, M. 2016. Identifikasi Faktor-Faktor Kritis Dalam Minat Berkunjung Kembali Ke Wisata Religi. Seminar Nasional Manajemen dan Bisnis ke-3 Program Studi Manajemen Fakultas Ekonomi dan Bisnis Universitas Jember. 207-216.

Farikhin, A. Mansur, M. Priyono, AA. 2020. Pengaruh Citra Destinasi Dan Kualitas Pelayanan Terhadap Minat Kunjungan Kembali Wisatawan (Studi Pada Destinasi Wisata Air Panas Padusan Kecamatan Pacet Mojokerto). e – Jurnal Riset Manajemen. 16-28.

Sayangbatti, DP. Baiquni, M. 2013. Motivasi dan Persepsi Wisatawan tentang Daya Tarik Destinasi terhadap Minat Kunjungan Kembali di Kota Wisata Batu. Jurnal Nasional Pariwisata. 5 (2). 126 – 136.

Al-Ababneh, Mukhles, 2013, Service Quality And Its Impact On Tourist Satifaction, Interdisciplinary Journal Of Contempory Research In Business

Ulusoy, Recep, 2011, The Effects of Tourism Sector on Turkish Economy, International Research Journal of Finance and Economics ISSN 1450-2887 Issue 77 (2011) © EuroJournals Publishing, Inc. 2011 http://www.internationalresearchjournaloffinanceandeconomics.com.

Wiratini, NNA. Setiawina, ND. Yuliarmi, NN. 2018. Analisis Faktor-Faktor Yang Mempengaruhi Niat Kunjungan Kembali Wisatawan Pada Daya Tarik Wisata Di Kabupaten Badung. E-Jurnal Ekonomi dan Bisnis Universitas Udayana. 7 (1) : 279-308.

Basiya, R., dan Rozak, H. A., 2012. Kualitas Daya Tarik Wisata, Kepuasan Dan Niat Kunjungan Kembali Wisatawan Mancanegara Di Jawa Tengah. Dinamika Kepariwisataan Vol. XI No. 2, Oktober, Hal. 1- 12.

Solichin, A. Amalia, DAR. Katniati, L. Wisudawati, T. Sulistyowati, E. WA Saputro. 2021. Pengaruh E-Wom Dan Risk Perception Terhadap Keputusan Berkunjung Wisatawan (Survei pada Pengunjung Gunung Api Purba Nglanggeran). Journal Economics and Management (JECMA). 1 (2), p. 1-9

A. Hasan and N. W. Setiyaningtiyas, “Pengaruh Electronic Word of Mouth Pada Media Sosial Facebook Terhadap Keputusan berkunjung Ke Desa Wisata Nglanggeran Gunungkidul,” J. Media Wisata, vol. 13, no. 1, 2015, doi: https://doi.org/10.36276/mws.v13i1.80.

Nuraeni, Bellinda Sofia. 2014. Analisis Faktor-Faktor Yang Mempengaruhi Minat Kunjung Ulang Wisatawan Museum Ranggawarsita Semarang. Jurnal Bisnis Strategi. Vol. 23 No.1. Juli. Hlm 1-20.

Downloads

Published

2021-04-06