Pengaruh Kualitas Pelayanan Dan Harga Terhadap Kepuasan Pengguna Jasa Ojek Online Di Solo
DOI:
https://doi.org/10.47701/sintech.v1i2.1061Keywords:
Service quality, pricing strategy, user satisfactionAbstract
Online motorcycle taxi in solo is indeed very useful and very helpful for people who need an ease. The problem in this study is “What is the effect of service quality and price strategy on the satisfaction of users on online motorcycle taxi service in Solo”. The research method use was associative with a likert scale 1-5 using 20 questions in the form of a questionaire distributed to 40 solo residents. This study aims to determine how much influence the quality of service and strategy on online motorcycle taxi user satisfaction. It can be concluded that the service quality and pricing strategy has a great influence on the satisfaction of online motorcycle taxi users in Solo.
References
Choirul, Marati, 2016, Pengaruh Kualitas Layanan Dan Harga Terhadap Kepuasan Pelanggan Jasa Transportasi Ojek Online (Studi Pada Konsumen Gojek Di Surabaya, jurnal pendidikan tata niaga, vol.4, no. 3.
Irawan, Handi, 2004. Membedah strategi Kepuasan pelanggan
Lenzun, Jessica, dkk. Pengaruh Kualitas Produk, Harga, dan Promosi terhadap Kepuasan Pelanggan Kartu Prabayar Telkomsel. Jurnal Emba Vol.2 No.3 September 2014, Hal.1237-1245.
Utri, Nuria, 2013, Hubungan antara harga dan kualitas layanan dengan kepuasn pelanggan blackberry telkomsel, Jurnal Ilmiah Mahasiswa Universitas Surabaya Vol.2 No.1
Tjiptono, Fandy dan Diana, Anastasia, 2012, Penerapan Sistem Kualitas Dalam Industri Jasa Berdasarkan Konsep Total Quality Service, Jakarta:Manajemen Usahawan Lembaga Management FE UI.
Zeithaml dan Bitner. 2003. Service Marketing Integrating Customer Focus Across The Firm 3rd edition. Boston. Mc GrowHill.
Downloads
Published
How to Cite
Issue
Section
License
Copyright (c) 2021 Journal Science Innovation and Technology (SINTECH)
This work is licensed under a Creative Commons Attribution 4.0 International License.
