Studi Kelayakan Bisnis Pengembangan Usaha Busana Muslim di Kota Surakarta

Abstract

This research aims to evaluate the feasibility of developing a Muslim fashion business in Pasar Klewer, Surakarta City. In this context, the research will investigate how the development of the Muslim fashion business in Pasar Klewer manages and integrates business ethics in their strategic decision-making. By understanding the role of business ethics within the organization, this research aims to identify how ethical values shape the company culture and create a competitive advantage in facing business challenges. The research methodology involves surveys of traders, buyers, and stakeholders in Pasar Klewer, as well as the analysis of financial and operational data to evaluate the daily implementation of the development of the Muslim fashion business. The results of this research are expected to provide in-depth insights into the strategies for developing the Muslim fashion business in Pasar Klewer, Surakarta City.